University of Kentucky School of Journalism and Telecommunications
This story has been updated, as indicated.
Bevin followed the lead of the leader of the opposite party. In 2012, against Republican Mitt Romney, President Barack Obama “logged twice as many Facebook 'likes' and nearly 20 times as many re-tweets as Romney, Dr. Pamela Rutledge, director of the Media Psychology Research Center, wrote on The Media Psychology Blog. “With his existing social media base and spreadable content, Obama had far superior reach.”